1. Why Markets Fail & Succeed
Why do some markets flourish while others struggle or collapse? Market failures, such as those linked to environmental crises, often arise when market mechanisms don’t account for the “true” social costs. This session explores the fundamental principles of market success and failure and examines strategies to address such challenges effectively.
Lectures:
- The basics of supply and demand
- Missing markets and saving the planet
2. What Pricing Strategies Are Most Profitable?
How can businesses strike a balance between scale and profit? This session delves into the critical trade-offs in pricing strategy, exploring how competition, differentiation, and market positioning influence outcomes across varying economic landscapes.
Lectures:
- Exploiting market power
- Pricing, product differentiation, and market positioning
3. How to reason and respond strategically
Anticipating competitor behaviour is essential in today’s competitive markets. Learn the fundamentals of game theory to navigate strategic decisions and understand how to adapt when rivals respond aggressively.
Lectures:
- Basics of game theory
- Future play and market entry
4. Capitalising on market information
What happens when information is unevenly distributed among market participants? This session introduces strategies to overcome information asymmetry and demonstrates how to design contracts that optimise outcomes.
Lectures:
- Screening and signalling
- Corporate finance and contract design
5. How to Bid to Win
Are there times when losing in an auction is more beneficial than winning? Learn how auction design impacts bidder behaviour and discover how to maximise revenue across diverse contexts, from procurement to digital advertising.
Lectures:
- Auction design
6. Leveraging market psychology
Behavioural biases shape decision-making in surprising ways. Explore how behavioural economics can optimise pricing strategies, refine marketing approaches, and enhance employee motivation.
Lectures:
- The basics of behavioural economics
7. Using data for competitive advantage
Economic indicators such as GDP provide critical insights for strategic planning. Learn how to interpret macroeconomic data to drive informed business decisions in competitive markets.
Lectures:
- GDP and beyond
- The role of the financial sector
8. Responding to volatility
What tools do central banks and governments use to stabilise economies during turbulent times? Gain an understanding of monetary policies, fiscal interventions, and how they impact business resilience.
Lectures:
- Central banks, inflation targeting, and quantitative easing
- Fiscal policy and debt sustainability
9. Managing risks of an interconnected economy
Global trade brings opportunity and risk. Explore how supply chain disruptions, trade liberalisations, and nationalistic policies reshape the balance of global markets.
Lectures:
- The basics of international trade
- Globalisation and supply chain disruptions
- Winners and losers of trade liberalisation
10. Creative destruction as an engine for growth
Inequality and innovation are deeply intertwined. Understand the role of automation, startups, and capital flows in driving economic growth while addressing disparities across industries and nations.
Lectures:
- Growth within and across countries
- Entrepreneurs, startups, and the macroeconomy